Digital Marketing Blog

Articles, Tutorials, & Ramblings on Digital Marketing


Novomotus Local SEO

Local SEO: Learning How to Get Started

Right now, customers around the world are using Google to find the best products and services near them—and they want answers fast. Local SEO ensures your business appears alongside other relevant search results and can result in serious revenue increases. Who doesn’t want that, right? Unlike national SEO, local SEO requires a targeted approach to […]

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SEO Tools Novomotus

List of Professional Grade SEO Tools

Software is something businesses everywhere use to help increase the efficiency of their output. When it comes to data management and organization, there are tools like SQL and Microsoft Excel. When it comes to managing a website, there are tools like WordPress and Shopify. When it comes to SEO  solutions however, sometimes the available software […]

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Moz Page Authority SEO Novomotus

Page Authority’s Role in Predicting SEO Results

Page Authority is a metric used to estimate the probability of a specific web page ranking in search engine results pages (SERPs). This metric is not used by Google and does not always provide an accurate estimate of ranking ability. Understanding its shortcomings can help better understand when and where to use it—and when and […]

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WEB 2.0 PYRAMID BACKLINKS NOVOMOTUS SEO

Web 2.0 Websites Offer Powerful Supportive Backlinks

Web 2.0 links are powerful ways to help control the conversation of content that’s directed to a website. These types of backlinks are from highly authoritative domains and, when done correctly, can carry some serious ranking power. The best web 2.0 sites aren’t always dictated by their overall domain authority—or even allowing dofollow links! Google’s […]

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PBN GUEST POSTS & PAGE AUTHORITY NOVOMOTUS SEO

Hacking Guest Posts & PBN Links for Better SEO Value

Links from Private Blog Networks (PBN) are a popular way to boost a website’s SEO for a discounted amount of investment. When done carefully, they’re virtually undetectable and carry serious ranking power. When purchased from marketplace sellers, however, cheap PBN links can pose a real threat to your website. Also, much like Guest Post links, […]

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Link Schemes & Webmaster Guidelines

Link Schemes & Dangers of Buying Advertorial Links

Google maintains it’s official set of webmaster guidelines to help direct SEO agencies and website owners how to best market themselves, among many other things. Among these guidelines are described several specific types of backlinks that could potentially get your website penalized. All of these are worth careful consideration, but one that often goes overlooked […]

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Digital Marketing & SEO Illustration Novomotus SEO

Preventing Unwanted Pages Being Indexed by Google

Sometimes you’ll find that pages on your website get indexed by Google that you don’t necessarily want to get indexed. This is usually seen in CMS-based websites like WordPress which automatically generate a lot of subpages and directories automatically. These pages won’t likely get your site penalized, but sometimes they can rank above other content for […]

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SEO Expired Domain 301 Redirect

Selective 301 Redirects from Expired Domains

Redirects are an essential part of SEO life and are useful in many numbers of ways. The 301 redirect, which tells search engines such as Google that content has moved permanently, is one of particular merit. This redirect method can help make site redesigns more seamless, help re-purpose old content, and even help to effectively […]

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KEYWORD VALUE CALCULATION

How to Calculate The SEO Value of Keywords

One of the most common questions we get is how to calculate keyword value when budgeting for an SEO campaign. It’s a sensible question and plays a tremendous role in being able to evaluate and forecast ROI for certain SEO services. The trouble is, there is no real way of calculating keyword value with complete […]

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Opinions & Backlinks

Backlinks Are Like Digital Opinions

Backlinks are the backbone of off-site SEO strategy. Search engines such as Google use them to determine a website’s relative popularity. In many ways, backlinks can be thought of as digital opinions—and, much like the real world, more popular websites offer stronger opinions in the eyes of search engines. Introduction Many backlinks aren’t worth the […]

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