Novomotus Local SEO

Local SEO: Learning How to Get Started

Local SEO strategy accounts for several additional factors compared to organic search marketing. Many of these factors are considered to be foundational in that they are required prerequisites for being considered for such search features as the Google Local Pack. The remaining SEO factors are considered to be supplemental and are determined by competition within your industry. For […]

SEO Tools Novomotus

List of Professional Grade SEO Tools

Software is something businesses everywhere use to help increase the efficiency of their output. When it comes to data management and organization, there are tools like SQL and Microsoft Excel. When it comes to managing a website, there are tools like WordPress and Shopify. When it comes to SEO  solutions however, sometimes the available software […]

Moz Page Authority SEO Novomotus

Page Authority’s Role in Predicting SEO Results

One of the most commonly used metrics to understand the dynamics of SEO and ranking websites is Moz Page Authority. This metric is meant to help predict the ability of a specific web page to rank in the search engine result pages (SERPs). This metric is calculated through consideration of nearly 40 different metrics—but ultimately […]

WEB 2.0 PYRAMID BACKLINKS NOVOMOTUS SEO

Web 2.0 Websites Offer Powerful Supportive Backlinks

Web 2.0 links are powerful ways to help control the conversation of content that’s directed to a website. These types of backlinks are from highly authoritative domains and, when done correctly, can carry some serious ranking power. The best web 2.0 sites aren’t always dictated by their overall domain authority—or even allowing dofollow links! Google’s […]

PBN GUEST POSTS & PAGE AUTHORITY NOVOMOTUS SEO

Hacking Guest Posts & PBN Links for Better SEO Value

Links from Private Blog Networks (PBN) are a popular way to boost a website’s SEO for a discounted amount of investment. When done carefully, they’re virtually undetectable and carry serious ranking power. When purchased from marketplace sellers, however, cheap PBN links can pose a real threat to your website. Also, much like Guest Post links, […]

Link Schemes & Webmaster Guidelines

Link Schemes & Dangers of Buying Advertorial Links

Google maintains it’s official set of webmaster guidelines to help direct SEO agencies and website owners how to best market themselves, among many other things. Among these guidelines are described several specific types of backlinks that could potentially get your website penalized. All of these are worth careful consideration, but one that often goes overlooked […]

Digital Marketing & SEO Illustration Novomotus SEO

Preventing Unwanted Pages Being Indexed by Google

Sometimes you’ll find that pages on your website get indexed by Google that you don’t necessarily want to get indexed. This is usually seen in CMS-based websites like WordPress which automatically generate a lot of subpages and directories automatically. These pages won’t likely get your site penalized, but sometimes they can rank above other content for […]

SEO Expired Domain 301 Redirect

Selective 301 Redirects from Expired Domains

Redirects are an essential part of SEO life and are useful in many numbers of ways. The 301 redirect, which tells search engines such as Google that content has moved permanently, is one of particular merit. This redirect method can help make site redesigns more seamless, help re-purpose old content, and even help to effectively […]

KEYWORD VALUE CALCULATION

How to Calculate The SEO Value of Keywords

One of the most common questions we get is how to calculate keyword value when budgeting for an SEO campaign. It’s a sensible question and plays a tremendous role in being able to evaluate and forecast ROI for certain SEO services. The trouble is, there is no real way of calculating keyword value with complete […]

Opinions & Backlinks

Backlinks Are Like Digital Opinions

Backlinks are foundational pillars of any solid SEO strategy, but not all are created equal. Powerful editorial links from sites like The New York Times, CNN, or TechCrunch can help launch your business into the public spotlight and drive some serious sales. Many backlinks aren’t worth the hyperlink they’re coded into and offer little overall […]

Providing Value to Customers

Best SEO Method: Provide Value Again and Again

SEO and digital marketing can easily become saturated in sales promotions, special offers, and solely product-based conversations. To cut through the noise and attract new readership and new customers—focus on providing value first, and making sales second. While this may sound counter-intuitive but it’s proven to be one of the best SEO methods deployed by […]