Digital Marketing Blog

Articles, Tutorials, & Ramblings on Digital Marketing


Opinions & Backlinks

Backlinks Are Like Digital Opinions

Backlinks are the backbone of off-site SEO strategy. Search engines such as Google use them to determine a website’s relative popularity. In many ways, backlinks can be thought of as digital opinions—and, much like the real world, more popular websites offer stronger opinions in the eyes of search engines. Introduction Many backlinks aren’t worth the […]

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Providing Value to Customers

Best SEO Method: Provide Value Again and Again

SEO and digital marketing can easily become saturated in sales promotions, special offers, and solely product-based conversations. To cut through the noise and attract new readership and new customers—focus on providing value first, and making sales second. While this may sound counter-intuitive but it’s proven to be one of the best SEO methods deployed by […]

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