Novomotus Local SEO

Local SEO: Learning How to Get Started

Local SEO strategy accounts for several additional factors compared to organic search marketing. Many of these factors are considered to be foundational in that they are required prerequisites for being considered for such search features as the Google Local Pack. The remaining SEO factors are considered to be supplemental and are determined by competition within your industry. For […]

Moz Page Authority SEO Novomotus

Page Authority’s Role in Predicting SEO Results

One of the most commonly used metrics to understand the dynamics of SEO and ranking websites is Moz Page Authority. This metric is meant to help predict the ability of a specific web page to rank in the search engine result pages (SERPs). This metric is calculated through consideration of nearly 40 different metrics—but ultimately […]

WEB 2.0 PYRAMID BACKLINKS NOVOMOTUS SEO

Web 2.0 Websites Offer Powerful Supportive Backlinks

Web 2.0 links are powerful ways to help control the conversation of content that’s directed to a website. These types of backlinks are from highly authoritative domains and, when done correctly, can carry some serious ranking power. The best web 2.0 sites aren’t always dictated by their overall domain authority—or even allowing dofollow links! Google’s […]

SEO Expired Domain 301 Redirect

Selective 301 Redirects from Expired Domains

Redirects are an essential part of SEO life and are useful in many numbers of ways. The 301 redirect, which tells search engines such as Google that content has moved permanently, is one of particular merit. This redirect method can help make site redesigns more seamless, help re-purpose old content, and even help to effectively […]

KEYWORD VALUE CALCULATION

How to Calculate The SEO Value of Keywords

One of the most common questions we get is how to calculate keyword value when budgeting for an SEO campaign. It’s a sensible question and plays a tremendous role in being able to evaluate and forecast ROI for certain SEO services. The trouble is, there is no real way of calculating keyword value with complete […]