Moz Page Authority SEO Novomotus

Page Authority’s Role in Predicting SEO Results

One of the most commonly used metrics to understand the dynamics of SEO and ranking websites is Moz Page Authority. This metric is meant to help predict the ability of a specific web page to rank in the search engine result pages (SERPs). This metric is calculated through consideration of nearly 40 different metrics—but ultimately […]

PBN GUEST POSTS & PAGE AUTHORITY NOVOMOTUS SEO

Hacking Guest Posts & PBN Links for Better SEO Value

Links from Private Blog Networks (PBN) are a popular way to boost a website’s SEO for a discounted amount of investment. When done carefully, they’re virtually undetectable and carry serious ranking power. When purchased from marketplace sellers, however, cheap PBN links can pose a real threat to your website. Also, much like Guest Post links, […]

Opinions & Backlinks

Backlinks Are Like Digital Opinions

Backlinks are foundational pillars of any solid SEO strategy, but not all are created equal. Powerful editorial links from sites like The New York Times, CNN, or TechCrunch can help launch your business into the public spotlight and drive some serious sales. Many backlinks aren’t worth the hyperlink they’re coded into and offer little overall […]

Providing Value to Customers

Best SEO Method: Provide Value Again and Again

SEO and digital marketing can easily become saturated in sales promotions, special offers, and solely product-based conversations. To cut through the noise and attract new readership and new customers—focus on providing value first, and making sales second. While this may sound counter-intuitive but it’s proven to be one of the best SEO methods deployed by […]