Posts

Moz Page Authority SEO Novomotus

Page Authority’s Role in Predicting SEO Results

One of the most commonly used metrics to understand the dynamics of SEO and ranking websites is Moz Page Authority. This metric is meant to help predict the ability of a specific web page to rank in the search engine result pages (SERPs). This metric is calculated through consideration of nearly 40 different metrics—but ultimately […]

Link Schemes & Webmaster Guidelines

Link Schemes & Dangers of Buying Advertorial Links

Google maintains it’s official set of webmaster guidelines to help direct SEO agencies and website owners how to best market themselves, among many other things. Among these guidelines are described several specific types of backlinks that could potentially get your website penalized. All of these are worth careful consideration, but one that often goes overlooked […]

Opinions & Backlinks

Backlinks Are Like Digital Opinions

Backlinks are foundational pillars of any solid SEO strategy, but not all are created equal. Powerful editorial links from sites like The New York Times, CNN, or TechCrunch can help launch your business into the public spotlight and drive some serious sales. Many backlinks aren’t worth the hyperlink they’re coded into and offer little overall […]