All posts tagged: Moz

Novomotus Local SEO

Local SEO: Learning How to Get Started

Right now, customers around the world are using Google to find the best products and services near them—and they want answers fast. Local SEO ensures your business appears alongside other relevant search results and can result in serious revenue increases. Who doesn’t want that, right? Unlike national SEO, local SEO requires a targeted approach to […]

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SEO Tools Novomotus

List of Professional Grade SEO Tools

Software is something businesses everywhere use to help increase the efficiency of their output. When it comes to data management and organization, there are tools like SQL and Microsoft Excel. When it comes to managing a website, there are tools like WordPress and Shopify. When it comes to SEO  solutions however, sometimes the available software […]

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Moz Page Authority SEO Novomotus

Page Authority’s Role in Predicting SEO Results

Page Authority is a metric used to estimate the probability of a specific web page ranking in search engine results pages (SERPs). This metric is not used by Google and does not always provide an accurate estimate of ranking ability. Understanding its shortcomings can help better understand when and where to use it—and when and […]

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