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Novomotus Local SEO

Local SEO: Learning How to Get Started

Local SEO strategy accounts for several additional factors compared to organic search marketing. Many of these factors are considered to be foundational in that they are required prerequisites for being considered for such search features as the Google Local Pack. The remaining SEO factors are considered to be supplemental and are determined by competition within your industry. For […]

SEO Tools Novomotus

List of Professional Grade SEO Tools

Software is something businesses everywhere use to help increase the efficiency of their output. When it comes to data management and organization, there are tools like SQL and Microsoft Excel. When it comes to managing a website, there are tools like WordPress and Shopify. When it comes to SEO  solutions however, sometimes the available software […]

Moz Page Authority SEO Novomotus

Page Authority’s Role in Predicting SEO Results

One of the most commonly used metrics to understand the dynamics of SEO and ranking websites is Moz Page Authority. This metric is meant to help predict the ability of a specific web page to rank in the search engine result pages (SERPs). This metric is calculated through consideration of nearly 40 different metrics—but ultimately […]