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Novomotus Local SEO

Local SEO: Learning How to Get Started

Local SEO strategy accounts for several additional factors compared to organic search marketing. Many of these factors are considered to be foundational in that they are required prerequisites for being considered for such search features as the Google Local Pack. The remaining SEO factors are considered to be supplemental and are determined by competition within your industry. For […]

WEB 2.0 PYRAMID BACKLINKS NOVOMOTUS SEO

Web 2.0 Websites Offer Powerful Supportive Backlinks

Web 2.0 links are powerful ways to help control the conversation of content that’s directed to a website. These types of backlinks are from highly authoritative domains and, when done correctly, can carry some serious ranking power. The best web 2.0 sites aren’t always dictated by their overall domain authority—or even allowing dofollow links! Google’s […]

PBN GUEST POSTS & PAGE AUTHORITY NOVOMOTUS SEO

Hacking Guest Posts & PBN Links for Better SEO Value

Links from Private Blog Networks (PBN) are a popular way to boost a website’s SEO for a discounted amount of investment. When done carefully, they’re virtually undetectable and carry serious ranking power. When purchased from marketplace sellers, however, cheap PBN links can pose a real threat to your website. Also, much like Guest Post links, […]

Digital Marketing & SEO Illustration Novomotus SEO

Preventing Unwanted Pages Being Indexed by Google

Sometimes you’ll find that pages on your website get indexed by Google that you don’t necessarily want to get indexed. This is usually seen in CMS-based websites like WordPress which automatically generate a lot of subpages and directories automatically. These pages won’t likely get your site penalized, but sometimes they can rank above other content for […]

KEYWORD VALUE CALCULATION

How to Calculate The SEO Value of Keywords

One of the most common questions we get is how to calculate keyword value when budgeting for an SEO campaign. It’s a sensible question and plays a tremendous role in being able to evaluate and forecast ROI for certain SEO services. The trouble is, there is no real way of calculating keyword value with complete […]

Opinions & Backlinks

Backlinks Are Like Digital Opinions

Backlinks are foundational pillars of any solid SEO strategy, but not all are created equal. Powerful editorial links from sites like The New York Times, CNN, or TechCrunch can help launch your business into the public spotlight and drive some serious sales. Many backlinks aren’t worth the hyperlink they’re coded into and offer little overall […]