All posts tagged: SEO

Novomotus Local SEO

Local SEO: Learning How to Get Started

Right now, customers around the world are using Google to find the best products and services near them—and they want answers fast. Local SEO ensures your business appears alongside other relevant search results and can result in serious revenue increases. Who doesn’t want that, right? Unlike national SEO, local SEO requires a targeted approach to […]

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WEB 2.0 PYRAMID BACKLINKS NOVOMOTUS SEO

Web 2.0 Websites Offer Powerful Supportive Backlinks

Web 2.0 links are powerful ways to help control the conversation of content that’s directed to a website. These types of backlinks are from highly authoritative domains and, when done correctly, can carry some serious ranking power. The best web 2.0 sites aren’t always dictated by their overall domain authority—or even allowing dofollow links! Google’s […]

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PBN GUEST POSTS & PAGE AUTHORITY NOVOMOTUS SEO

Hacking Guest Posts & PBN Links for Better SEO Value

Links from Private Blog Networks (PBN) are a popular way to boost a website’s SEO for a discounted amount of investment. When done carefully, they’re virtually undetectable and carry serious ranking power. When purchased from marketplace sellers, however, cheap PBN links can pose a real threat to your website. Also, much like Guest Post links, […]

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Digital Marketing & SEO Illustration Novomotus SEO

Preventing Unwanted Pages Being Indexed by Google

Sometimes you’ll find that pages on your website get indexed by Google that you don’t necessarily want to get indexed. This is usually seen in CMS-based websites like WordPress which automatically generate a lot of subpages and directories automatically. These pages won’t likely get your site penalized, but sometimes they can rank above other content for […]

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KEYWORD VALUE CALCULATION

How to Calculate The SEO Value of Keywords

One of the most common questions we get is how to calculate keyword value when budgeting for an SEO campaign. It’s a sensible question and plays a tremendous role in being able to evaluate and forecast ROI for certain SEO services. The trouble is, there is no real way of calculating keyword value with complete […]

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Opinions & Backlinks

Backlinks Are Like Digital Opinions

Backlinks are the backbone of off-site SEO strategy. Search engines such as Google use them to determine a website’s relative popularity. In many ways, backlinks can be thought of as digital opinions—and, much like the real world, more popular websites offer stronger opinions in the eyes of search engines. Introduction Many backlinks aren’t worth the […]

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