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Novomotus Local SEO

Local SEO: Learning How to Get Started

Local SEO strategy accounts for several additional factors compared to organic search marketing. Many of these factors are considered to be foundational in that they are required prerequisites for being considered for such search features as the Google Local Pack. The remaining SEO factors are considered to be supplemental and are determined by competition within your industry. For […]

Moz Page Authority SEO Novomotus

Page Authority’s Role in Predicting SEO Results

One of the most commonly used metrics to understand the dynamics of SEO and ranking websites is Moz Page Authority. This metric is meant to help predict the ability of a specific web page to rank in the search engine result pages (SERPs). This metric is calculated through consideration of nearly 40 different metrics—but ultimately […]

KEYWORD VALUE CALCULATION

How to Calculate The SEO Value of Keywords

One of the most common questions we get is how to calculate keyword value when budgeting for an SEO campaign. It’s a sensible question, and plays a tremendous role in being able to evaluate and forecast ROI for certain SEO services. The trouble is, there is no real way of calculating keyword value with complete […]