All posts tagged: SERP

KEYWORD VALUE CALCULATION

How to Calculate The SEO Value of Keywords

One of the most common questions we get is how to calculate keyword value when budgeting for an SEO campaign. It’s a sensible question and plays a tremendous role in being able to evaluate and forecast ROI for certain SEO services. The trouble is, there is no real way of calculating keyword value with complete […]

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Novomotus Local SEO

Local SEO: Learning How to Get Started

Right now, customers around the world are using Google to find the best products and services near them—and they want answers fast. Local SEO ensures your business appears alongside other relevant search results and can result in serious revenue increases. Who doesn’t want that, right? Unlike national SEO, local SEO requires a targeted approach to […]

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Moz Page Authority SEO Novomotus

Page Authority’s Role in Predicting SEO Results

Page Authority is a metric used to estimate the probability of a specific web page ranking in search engine results pages (SERPs). This metric is not used by Google and does not always provide an accurate estimate of ranking ability. Understanding its shortcomings can help better understand when and where to use it—and when and […]

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